Wednesday, December 9, 2009

A Letter to Kay Jewelers

To Whom It May Concern:

I saw your latest Christmas commercial again last night. You know, the one where the mom is rocking her infant next to the Christmas tree. Her husband walks in and she says, "You're up? It's 2 a.m." He replies, "It's not just 2 a.m. It's 2 a.m. Christmas morning. Our first Christmas together as a family."

I know the powers that be are just tugging at the heart strings to make some sales. I know you think it's sweet and so many Americans can relate to that special first Christmas as a family. But there are those of us who are trying to forget that this SHOULD have been their first Christmas as a family. There are those of us who are buying gifts, trimming the tree, and watching movies in a vain attempt to forget that this year SHOULD have been sweet and memorable, but it's really not.

I'm not asking you to take the commercial off the air, but maybe give us a warning: "The commercial you're about to see is graphic, and viewer discretion is advised."


P.S. I might feel better if you send diamonds or maybe gold.


Stacy D said...

I know exactly which commercial you are talking about... I have to change the channel. It makes me sad, too.

Whitney Evely said...

I have seen that commercial. I personally find it kinda silly. I, like you, see the point they're trying to make - but I see it as though they're just trying to make a sell.

I'm so sorry about your sweet Isaac, and continue to think about you guys. Sending thoughts and prayers your way during the holiday seasons.

Dana said...

Amen!! I always have to leave the room or change the channel.

Kevin and Lisa said...

Thanks, Whit! that ad really bothered Kevin and me, too.